Benefits Of Using SMS Services For Business

The word SMS is short for “short message service.” SMS marketing is sending messages for marketing to the customers with the help of text messages. These messages can be exchanged between two mobile phones or from someone’s computer to another phone. This is one of the easiest ways to communicate for business. One can even receive SMS online

Besides, SMS marketing can also engage and communicate with existing customers and bring in new customers. SMS marketing has lots of benefits that one just cannot ignore. 

How Effective Is SMS Marketing?

SMS marketing is effective in a lot of ways. Studies have shown that the engagement rate of texting is so high that it is still unmatched. It has an engagement rate of 82%. Furthermore, it has been found that the readers read 90% of the messages within three minutes. Most importantly, customers themselves want the business to utilize this channel and exploit it. 

Moreover, according to more than half of the customer base, it is easier to contact the support via SMS, and it’s not true for all the counties. Not just India. Others say they prefer to receive alerts for their order status, appointment reminders, and reservation confirmations via text messages. They also prefer to receive SMS online. It is easier that way. 

What Are The Benefits Of Using Sms Marketing For Business?

So, what exactly are the benefits of using SMS marketing? There are many benefits of using SMS for marketing and including SMS services in the marketing strategies of a business. Let’s take a look at the benefits then: 

  • Personalization- SMS service is pretty personal because it’s sent directly to each client. This also grabs the attention of the receiver as it can be personalized to suit a specific tone. 
  • Instant results- After sending the SMS, one will instantly see who received it and who didn’t, along with who read it, who saw it, and who responded to it. It’s an easy and hassle-free process. 
  • Instant delivery SMS has a rapid delivery speed. It gets delivered instantly. It just takes only one second to reach the target audience. 
  • Trustworthy- SMS service is way more reliable than emails. With emails, people can send shady attachments, but this is not possible with SMS. Moreover, even if the phone is switched off or out of the network coverage area, the receiver will successfully receive the SMS with 48 hours. 
  • Simple and easy- The process of sending and receiving SMS is straightforward. Because of simplicity, more or less, everyone knows how to send, receive, open and read an SMS. 
  • Pocket-friendly- The process of sending SMS is very cheap. Furthermore, messages are small, short, direct, concise, and to the point due to the limited number of words. 
  • Efficient- The process of sending SMS is very efficient. One can send bulk messages to their customers. This saves a lot of their precious time. There is also no need to write each message individually. One can just schedule texts, and they will reach their customers and audiences. 
  • Straightforward- SMS service is a very direct way of communication. One can use this way to connect directly with their customers and audiences. Other ways of direct contact are direct phone calls and meeting face to face with the customers. But these two can be expensive and time-consuming. With the help of SMS service, the company or the business can directly reach the people. 
  • Worldwide marketing- Text messages can reach anyone with a mobile phone and a recent cell phone service. The sender can get anyone, anywhere, in just a second. This is because the SMS services are connected between all the global phone service providers and operators.
  • Very specific- SMS service is used to send a variety of market messages. Different businesses have different marketing approaches. The only thing they have to do is decide which marketing strategy works best for their desired and target customers. 
  • Trackable- SMS are trackable. SMS providers offer delivery reports, which makes it easy for the sender to track the SMS and to see whether it has reached the customer or not.
  • SMS vs. Email- People tend to open SMS more than they open their emails. Moreover, the receivers might receive unwanted and malicious attachments with emails, so sometimes, they send these emails directly to the spam folder without even opening it. One cannot do this with SMS. 

Because of these benefits, services like Temp SMS services prefer to use SMS for their business marketing. 

Nowadays, with the increasing use of mobile phones, people are using SMS services more and more. The momentum is growing. For a business, it’s essential to use this opportunity for marketing. This way they can get more and more customers. They can engage and interact with their customers and also can expand their customer base. This opportunity of using SMS marketing is just too good to be ignored.

Is GMAT Coaching Helpful?

Several test-takers believe that the GMAT can be studied without the help or assistance of any coach. They believe it can be done by formulating a GMAT preparation strategy and practising several questions to understand the concepts that are being tested on the GMAT. While this may be true for those who are confident in their understanding of concepts of math and English, often students find the GMAT quite tricky and overwhelming when they actually sit down to practice. This article will tell you why GMAT coaching is helpful, when it is advisable to start your learning with the help of an expert and how it can help you achieve your target score.

Is GMAT Coaching Necessary to Achieve Your Dream Score?

Whether GMAT coaching is necessary or not, depends on where you actually stand when it comes to your familiarity with the GMAT test. Hence, to begin with, it is essential you take a GMAT mock test. Based on the scores you receive on the mock test you will know exactly whether to opt for GMAT coaching, delay it or take it up at the start of your preparations.

Here are two possible score ranges that you may fall within. Based on the range your GMAT score lies in we recommend the following steps:

  1. GMAT mock test score less than 500
  2. GMAT mock test score between 500 and 650

In the first scenario if your GMAT scores are below 500 it implies you are not thorough with the basics of the quant and verbal sections that are tested on the GMAT. Hence, before you opt for a GMAT coaching institute it is essential you complete your basic review of Math and English grammar. You can review the basics of the quant and verbal topics by accessing GMAT preparation books pertaining to each section of the exam or hiring a tutor who can teach you a particular topic you find challenging. Once you are familiar and confident with the fundamental aspects of the topics covered on the GMAT, you can decide to take up GMAT coaching to help you push yourself towards your dream score. By going in early into GMAT prep classes, you may find the methods of coaching slightly overwhelming since your foundations are not very strong.

However, if you find yourself anywhere within the score range of 500 to 650, it is recommended to opt for an institute to help you progress with your GMAT preparation towards your dream score. If your mock test scores lie within the range of 500 and 650 it implies you’re familiar with the basic concepts. Hence, you may need guidance in solving tricky questions faster by using shortcuts and strategies.

GMAT coaching centers can help you achieve mastery over the GMAT syllabus by teaching you helpful tricks and essential time management strategies. Most GMAT institutes have a dedicated preparation plan that revolves around reviewing topics, solving problems and taking mock tests to gauge your progress. Coaching for the GMAT exam has proven to be helpful for several test-takers and this credits to the intensive preparation plan that a GMAT preparation institute takes you through. With study plans that are designed to offer flexibility, you can easily balance between work and preparing for the GMAT. Most coaching centers also offer weekend classes and one-on-one training sessions.

Now that you know what is the importance of GMAT coaching and how it helps, you’re better positioned to decide before spending on an expensive course offered by an institute. Remember to start with a GMAT mock test so you can get a thorough understanding of what your current level of preparation is.